A master plan for Monet

Expand the possibilities of human experience through stories anyone can live.

A song can hold a feeling we cannot explain. A story can make the familiar strange, or the distant feel close. Human imagination keeps finding new forms for what it means to be human.

Monet will open another possibility: stories we can enter, and leave something of ourselves within. We can let a story carry us, take part when something moves us, and let it continue with the mark we have made.

We will begin with Monet One. Our first product must offer an experience of extraordinary beauty and expressive freedom. We will start at the highest standard we can achieve, giving this new form the care it deserves.

The experience must earn a place in people's imaginations: a character we remember, an image we cannot forget, a story we want to share. It must invite us to step into that story and contribute to its unfolding.

From this beginning, we will open a wider range of stories. The intimate and the epic. The joyful, the strange, the quietly familiar. What we learn and earn, together with investment, will help bring that range to life.

Then we will bring Monet within more people's reach. Each generation should carry the freedom of the first further, becoming more accessible and more affordable. The ambition reaches everyone; the first product gives us a place to begin.

Along the way, we will welcome storytellers from across the world. The possibilities of Monet should grow beyond anything its founders could imagine.

The master plan:
1. Create Monet One: an extraordinary experience.
2. Use what we learn and earn, with investment, to open a wider world of stories.
3. Bring that freedom within everyone's reach.
4. Along the way, welcome the world's storytellers.